Kid Rock drinks Bud Light at Nashville concert four months after leading Anheuser-Busch boycott over Dylan Mulvaney campaignRock pledged war on Bud Light in April when he shot up cans of the beer for a videoHe led boycott that eventually slashed Anheuser-Busch earnings by $40billionOn Thursday, he swigged happily from a Bud Light at Colt Ford’s Nashville show By Jen Smith, Chief Reporter For Dailymail.Com | The bad taste left behind by Bud Light’s partnership with Dylan Mulvaney appears to have worn off for Kid Rock, who was seen swigging from a can of the stuff at a Nashville concert on Thursday four months after leading a voracious boycott against the beer brand. The singer was spotted by at Colt Ford’s performance, perching his Bud Light on a balcony railing while taking in the show. He was joined by friends who also seemed to be enjoying their own cans. It’s a far cry from the furious, bullet-spewing protest he staged in April when, fresh on the heels of the brand’s partnership with Mulvaney, Rock declared on Instagram: ‘F**k Bud Light! F**k Anheuser-Busch!’ Scroll down for video Hitting the spot? Kid Rock with a Bud Light on July 17, four months after leading an angry boycott against the beer brand The singer was spotted by at Colt Ford’s performance, perching his Bud Light on a balcony railing while taking in the show The singer had not a care in the world as he took in the show on Thursday night April: An angry Kid Rock fires bullets into a case of Bud Light in an act of war on Anheuser-Busch Trans activist Dylan Mulvaney partnered with the beer brand in April He sent his message in an Instagram video that showed him shooting a case of the beers with a semiautomatic rifle.His fans leaped on it, as did others who were irate over the beer’s choice to partner up with a transgender activist like Mulvaney. The scandal cost the company $40billion, triggered corporate layoffs and stripped it of its long-held title of America’s favorite beer. Rock is yet to comment on his about-turn. Since the April fiasco, Anheuser-Busch scrambled to cling on to its reputation as an all-American company without distancing itself from the LGBTQ groups it has long supported. The brand has neither apologized for the campaign nor has it doubled down on it, with CEO Brendan Whitworth attempting a tightrope of diplomacy in the few interviews he’s agreed to since the fallout began. Anheuser-Busch profits plummeted after the initial scandal. In total, the company is down $40billion It also managed to irritate Mulvaney, who was celebrating ‘100 days of girlhood’ when the scandal kicked-off, by failing to reach out when the wheels came loose. She filmed an Instagram video complaining about the brand. Marketing executive Alissa Heinerschneid was largely blamed for the ill-fated social media campaign, that involved Mulvaney receiving a special, one-off can of the beer with her face on it.Heinerschneid was placed on leave after the scandal. Many Americans viewed the partnership with Mulvaney as the final straw in companies inserting politics into consumerism. After the Bud Light ad, Target was besieged for its enthusiasm for Pride month, during which stores pushed LGBTQ displays to the front of displays and marketed items like ‘tuck friendly swimsuits’. Marketing executive Alissa Heinerschneid was largely blamed for the ill-fated social media campaign, that involved Mulvaney receiving a special, one-off can of the beer with her face on it
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